We're super excited to announce that long standing professional wakeboarder and industry figure Matt Crowhurst has joined Loco Sports as our all new ambassador! Matt has been involved in wakeboarding in every capacity longer than most. A professional athlete for over 15 years in which time he gained multiple national and European titles, he was also at the forefront of the birth of wakeskating, rail riding and winching and has had a hand in almost every aspect of the sport's growth in the UK.

While his heart is most definitely out on the water, on a board of any kind or simply getting the adrenaline pumping in whatever sporting way he can, Matt’s working life has evolved to include a vast array of roles off the water within wake and the wider action sports world.

The UK’s premiere wakeboard coach and coach tutor, event MC and commentator for huge sporting events and music festivals, TV presenter and voice over artist, brand and athlete manager for some of the biggest names in wake, marketing and PR consultant, copy-writer and industry journalist – he’s a busy guy and doesn’t look to be slowing down any time soon!

You can check out some of Matt's Loco footage in the video below...