JAMES JONES BECOMES A LOCO SPORTS AMBASSADOR!!

We're stoked to announce that Welsh BMXer James Jones is our latest Loco Sports ambassador! James has been riding for 5 years, and has made swift work in becoming one of the UK's most notable names on both the park, and in the streets. A professional athlete for British clothing brand Animal, James has become a regular name on the Animal Action Sports Tour, performing in shows around the UK showing the talent that he has on a bike. 

Taking a super impressive 2nd in BMX Dirt at NASS Festival 2014, James is hungry to rise to the top, and we're really excited to have someone so passionate and driven representing us. Check out James killing his home turf in the video below!